by Rebecca Cullers
March 18, 2015
Starbucks is encouraging its baristas to write the words “Race Together” on cups to get customers talking about racial issues. The idea started internally when about 2,000 Starbuckians attended a forum to talk about Ferguson, Mo., but surely no one foresaw the shit storm that would erupt when it went public.
This isn’t the coffee company’s first time at the social cause rodeo. It’s taken on guns and gay rights gamely, with applause from its largely liberal audience. But somehow, the clumsy nature of reducing a serious, impossibly complex national conversation to a hashtag on a coffee cup has united Twitter users of all races in roundly denouncing the attempt.