The exciting 67 games spread across the NCAA Division I men’s basketball tournament are enough to bring weeks of joy to any college basketball fan.  The same can likely be said for companies, whose marketing potential is greatly expanded during the course of March Madness as a result of the event’s significant viewership numbers.

When it comes to sporting events, March Madness may best be described as the “Super Bowl” of college sports.  According to the NCAA, 181 million viewers tune in throughout the tournament across television, online and out-of-home platforms.  149 million people view the tournament via in-home television.  That number exceeds the in-home viewership numbers of the five BCS bowl games combined, which reach 80 million in-home television viewers.  Given these numbers, there is no shortage of advertisers salivating at the chance to have their product showcased during March Madness.

via Viewership and Social Media Help March Madness Beat the Super Bowl in Ad Revenue Generation

(This article was published by Forbes. I take no credit for any of the information produced in this article.)