Ohio University Strategic Social Media

Crowdsourced Learning Lab #ouj4530

Ryan Morgan (Jeni’s Ice Creams)

Photo by Betsy Noll

Photo by Betsy Noll

Ryan Morgan, Digital Director of Jeni’s Ice Creams, spoke with the class over cups of Salty Caramel about the luxury ice cream company’s social media campaigns and strategies.  Above all, Morgan emphasized that within Jeni’s digital marketing strategy, “We’re visual storytellers.”




In addition to talking about Jeni’s marketing philosophies, Morgan also shared some of Jeni’s campaigns, including the new Colors Collection campaign.  The Colors campaign invites customers to experience the sensation of color through a taste experience.


Read about students’ key insights from their live tweets during Morgan’s talk.




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