Executive Summary

Our priority and main goal is to recruit new members for the Appalachian Hell Betties roller derby team. This goal is going to be obtained over a three-month timeline. This promotion will start in November, just three months shy of their 2016 season in February. Specifically, we want to recruit three members for our 2015/2016 roster. We chose the number three because the sport of roller derby only has about 12 players on a team and this is a good and safe number to work with. A lot of these women have families and full time jobs, so we were cautious about how many girls we wanted to add to the team. We are going to campaign and promote the Hell Betties through three social media platforms. These include: Facebook, Twitter and Instagram. This is important for us to be successful over these social media sites because we are trying to cause awareness for the Hell Betties around the Athens community. Within each social media site, we are setting specific goals to reach over our three-month campaign.  We plan on hosting “open skate” at the Hell Betties home base so women have the opportunity to come out and skate around with current members. They are also encouraged to bring friends to try out the sport as well. Along with recruiting new players, we also want to create awareness in the Athens and surrounding communities. Roller derby is a powerful and competitive sport, and the Appalachian Hell Betties are here to entertain and promote women empowerment in the Athens County.

Lauren R., Anna V. & Amanda R. present their final pitch for the Appalachian Hell Betties

Lauren R., Anna V. & Amanda R. present their final pitch for the Appalachian Hell Betties.

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