For the final project of Strategic Social Media, students designed a 3-month social media campaign proposal for their clients.  Each campaign included two social media platforms their client currently used and one platform they recommended their client adopt.  Students created a cohesive strategy that spanned all three platforms and included a full editorial calendar.  For our final class, student teams “pitched” their campaign to their peers.

You can view each team’s Executive Summary from the Social Media Campaign Proposal and their Pitch slideshow below.

Let us know which team you would hire!  You can vote for favorite team’s pitch at the end of this page.

For more information about students’ projects, contact Professor Amanda J. Weed at