by Abbey Saddler
Recently there have been many scandals of sorority girls across the nation getting brutally ridiculed for their recruitment videos and what they post on the media. Sororities carry many different negative reputations and stereotypes. Ohio University’s Delta Gamma Sorority conducted a campaign to fight these negative stereotypes that society has given women in Greek life. The campaign consists of many different pictures of the women in their chapter and a quote describing how they defy the negative stereotypes that society has placed upon them.
This past year was a tough one for women in Greek life. The sisters of Alpha Phi at the University of Alabama were put down for their most recent recruitment video because of the amount of shots of the girls in their bathing suits and Alpha Chi Omega was poked fun of for a shot of the girls taking “selfies” at a baseball game. The women of Delta Gamma wanted to speak out and tell society this is not what all of Greek life is about.
The women of the Zeta Rho Chapter of Delta Gamma took numerous pictures of the women individually standing next to their quote explaining how they defy the negative stereotypes. The pictures were filtered in black and white and posted on their Facebook page. There were twenty four pictures in total. The campaign went viral. There were many articles and interviews with the media such as Cosmopolitan, Buzzfeed, and The Today Show.
Video courtesy of The Today Show
This campaign was a social win. It was clearly shared on the best type of forum for what they wanted to accomplish. The audience this campaign is directed at are future employers of sorority sisters, possible new members, and all of the population not involved in Greek life. This particular audience is present on Facebook. Facebook also has a feature that allows you to share a post. This feature is how the campaign went viral. They received a lot of positive feedback. Kaitlin Hatton, the photographer and creator of the campaign, reports, “Several people have told me our photos have changed their minds about sorority girls and others said how grateful they were that someone is breaking stereotypes.” The Facebook post has reached over 13,000 shares and nearly 7,000 likes.
Although the sisters have gained so much positive feedback a few of there negative responses include that all of the girls pictured in the campaign are “pretty” and the photos are filtered (referring to the black and white effects). Obviously, stating that all the girls are “pretty” is a matter of opinion. I think the campaign could have executed the photos better. I prefer a smiling photo instead of the mug shot. If the girls would have been smiling I think it would have added a friendlier vibe that coincides the objective of the campaign. I also think adding a group photo of all the girls involved in the campaign or possibly the entire chapter at the end would have been a good idea. This would have shown a glimpse of the strong sisterhood. I also think they could have promoted the campaign on multiple social media sites to increase the views of the campaign.
McNeal, S. (2016, January). A group of sorority girls are fighting back against people who think they are “spoiled” partiers. Buzzfeed.
Koman, T. (2016, January). 10 powerful photos that bust sorority girl stereotypes. Cosmopolitan.
Zaslow, A. (2016, January). Sorority rallies to break stereotypes with inspirational photo series. Retrieved from http://www.today.com/news/sorority-rallies-break-stereotypes-inspirational-photo-series-t68576