By Madison Chelminski
Shama Hyder is the CEO of her own company, a best selling author, and TV and web personality, all at the age of 30. Shama started company, Zen Marketing Group – an award winning web marketing and digital PR firm, when she was 22 years old. Since then she has spoke on multiple stages, been named the “Zen Master of Marketing” by Entrepreneur Magazine, and has even been honored by the White House and The United Nations as one of the top 100 young entrepreneurs in the country. As you can see, her resume is anything but average. Shama has a 37,000 person following on her Twitter account, and uses it to connect with them daily. When it came to finding someone who was proficient with social media, I felt there was no other option than to interview Shama, considering her successes.
Madison Chelminski (Q1): Why do you think social media is important to build customer engagement?
Shama Hyder: That’s where the customers are! Customer expectations have changed. They expect a company to be listening when they speak on Twitter, or when they leave a comment on Facebook.
MC (Q2): What do you think is the most upcoming trend in social media? and why is that trend important?
SH: Live streaming. Video is Huge. The closet thing we have to face to face communication!
MC (Q3): What social media platform is most vital for you and your company? Why?
SH: I love Twitter. It was a way of letting people connect almost instantly.
MC (Q4): Have you faced any social media challenges or fails?
SH:The challenge is to stand out in a noisy world. And, you do have to experiment a bit to get the right tone!
MC (Q5): What is one piece of advice you would give to an aspiring social media professional?
SH: Always keep learning. This field changes too much not to have a love of learning.
Unfortunately, since Shama is so busying traveling, the interview had to take place via email and was relatively short. I would have loved to sit down with her and pick her brain. She is smart about this industry, and knows how quickly things can change. She knows where the customers are and what they want, hence her “Master of Marketing” title. I am fascinated and inspired that not only is she so successful at 30 years old, but that she is a woman proving herself in the business world, and she is doing it right.