By Jasmine Grillmeier, Liz Sanz, Shyann Williams
The Boutique Truck is a mobile fashion truck based in Columbus offering unique and affordable apparel to women on the go. To promote their truck for #StPatricksDay, we propose the fashion truck go on a mini tour around Ohio during the month of March leading up to the Columbus St. Patrick’s Day Parade.
Followers of The Boutique Truck Instagram account will be challenged to show off their style by incorporating green in their #OOTD while showing off their St. Patrick’s Day spirit. During each stop of the tour, contestants will be asked to post their outfits using #SPDPartyPrize and employees will choose the winner. Prizes will consist of #
giveaways from the boutique and the first prize winner will be able to host a free #BoutiqueTruck party with 10 friends.
Why we chose the campaign
We wanted to bring awareness to The Boutique Truck by getting followers engaged and also gaining followers from outside of Columbus. The campaign allows followers to show off their style and their spirit for the holiday while also promoting the fashion truck.
Why it will be successful
Promotions where the prize are free sample parties with friends seem to be well engaged with. For example, similar promotions by Mary Kay fare well and are a great return on investment through exposure and more people personally experiencing the service.
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