Here are instructions that will allow you to create a Custom Campaign URL through Google Analytics to use in Twitter Promotion #5.  We will track each class members clickthrough rate for their promotional tweet for the archived Live Tweet session for Shonali Burke’s guest presentation (3:05 class) or Schuneman Symposium (4:10 class).

 

1. Go to Google URL Builder (https://support.google.com/analytics/answer/1033867?hl=en).  Scroll down to access the URL Builder Form.

 

2. Enter the Website URL for the blog post

The 3:05 class will promote the Schuneman Symposium by copying-and-pasting http://oustrategicsocialmedia.com/2016/03/18/schuneman-symposium-2016/.

The  4:10 class will promote Shonali’s guest talk by copying-and-pasting http://oustrategicsocialmedia.com/2016/03/18/shonali-burke-shares-advice-about-social-media-analytics/.

 

JOUR4530_URLBuilder_Step1

 

3. Fill in Campaign Source, Campaign Medium, and Campaign Name.  Do not fill in other categories.

 

4.  Click the Generate URL button.

JOUR4530_URLBuilder_Step3

 

5.  Copy URL and go to Bit.ly and create shortlink.  Use shortlink in your Twitter Promotion.