March Madness Virtual Fashion Show
During March Madness, Rag-O-Rama wantedto change up the game in the sports world by incorporating fashion into the competition filled month. During the month of March, we are going to be hosting a virtual fashion show via Twitter. We are going to promote this campaign through our Instagram and Facebook accounts as well as in the store, but keeping the competition and voting on Twitter. To keep Rag-O-Rama’s vintage and consignment shop feel, we are going to have each week be a different era of style. Consumers will be able to tweet their outfits that they styled at Rag-O-Rama to the twitter hashtag #MarchRagness. Rag-O-Rama will then tweet out the top two favorite outfits on their Twitter account that includes a poll so that people can vote on their favorite outfit. The person with the most votes will then move onto the next round, this is essentially set up like a bracket to incorporate the March Madness theme. As the weeks go on, there will be one winner at the end of the month. The winner gets to take home the outfits that they have styled themselves. This campaign is a fun way to get a different perspective of March Madness incorporated into the fashion world. People will be inclined to participate because of the free outfits, but also people are going to want to vote for their friends. We will be able to get a lot of foot traffic in the store the whole month of March, as well as lots of activity on our social media sites.