I write about social and emerging media & technology.

If you have any doubt that social media is an absolute goldmine primed to be picked out of the ether like an apple off a tree, you need to invest the two or three minutes it will take to read this post.

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Photo from www.ashop.com.au

The first thing you must realize is the notion that social doesn’t drive serious business impact and, let’s be clear, revenue-specific impact, is perpetuated by an industry rife with self-described gurus and smoke-and-mirror imposters who’ve never had to demonstrate ROI.

Stop listening to anyone who tells you that social media can’t generate revenue. What those people are really telling you is that they simply don’t know how.

It’s not rocket science. It’s social science — and there is an absolute, surefire, step-by-step path to success.

 Full article available via Forbes at http://www.forbes.com/sites/gretchenfox/2016/04/20/busting-the-myth-on-social-media-roi/#7d4f79c60a31