Generation Z is starting to come into its own and distinguishing itself from other generations. Very often we hear talk about millennials using social sites, but Gen Z should be your focus if you’re trying to capture viewers and users in emerging markets. A report from college marketing and insights agency Fluent examines the online activity of Gen Z, along with some insights on their use of social networks.
Facebook is still the top network for many users; however, it functions as a cornerstone of social media use and not the only destination. Fluent found that 51 percent use the platform for keeping in touch with high school friends, and family, while 39 percent use it to connect with college friends.
Read full article via SocialTimes at http://www.adweek.com/socialtimes/how-is-gen-z-using-social-media/636574