Natasha D. Smith

In honor of the social network announcing an award that recognizes the fundamentals of effective direct marketing, here’s a look at several social campaigns we consider noteworthy.

In Twitter’s latest move to gain advertisers, the Silicon Valley giant has announced its new annual Twitter Awards.

Joel Lunenfeld, the company’s VP of global brand strategy, made the announcement Monday via a blog post. It comes on the heels of Twitter’s 10-year anniversary, which, unfortunately for the social media giant, marked a stalled user base at about 300 million users, fairly recent layoffs, an extremely public CEO firing, and a first-quarter stock price of $22—which is considerably lower than the near $45 price at its 2013 IPO debut.

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