By Morgan Lundquist, Nick Stirsman and Cody Ferguson
The Cincinnati Beer Run is a 2.5-mile long event that is not your traditional 5K. This event incorporates fitness, beer and most importantly fun. With it being such a unique event, this is what appeals to so many people when incorporating the words “fitness” and “beer” in the same sentence together. The CBR has been quickly growing each year the event is put on and with help from our user generated content campaign and by utilizing all of their social media platforms, we believe this year the event will be bigger then ever. With two events, one quickly approaching on May 7 and one scheduled to be in the Fall, we wanted to focus more on the second event of the year to allow time for us to maximize ticket sales and engagement as much as we could.
By establishing our client’s goals and objectives, we decided we wanted to particularly focus on increasing the number of registrants for their Fall 2016 event by 20 percent when compared to their Spring 2016 event. Our way that we will be doing this is by offering group rates on ticket pricing. This creates an incentive for potential registrants to bring more of their friends thus, increasing the total amount of registrants. This entire event is about bringing people together and representing and embracing everything about Cincinnati. Targeting the right consumer is something that will help us reach our goal to its maximum potential and will additionally allow for more engagement on Twitter, Facebook, Snapchat and Instagram because of the age group, 22-28 years old, we are targeting. This new engagement we are expecting on social media will bring new participants to the run and if they continue following the accounts, they will continuously remind them how much fun they had and to register for events to come. All in all, this event is something so different and unique, it brings everyone together while still appealing to many different types of people.