In order to celebrate Level One Bar & Arcade’s one year anniversary, we plan on executing a multi-step social media marketing campaign throughout the three months leading up to the celebration (mid September 2016). Starting in June, we intend to slowly roll out announcements for the weekend-long celebration across existing Level One social media accounts. We intend to stagger the announcement of each day of the weekend’s theme in order to keep people checking the social media accounts in the months and weeks leading up to the celebration. Furthermore, we believe that it would be best to not overload people with too much information in one post/one set of posts. Alongside this, we intend to roll out a promotional Snapchat account for Level One, not only to help promote the upcoming anniversary, but also for day-to-day promotional marketing. With the Snapchat account, we hope to have certain employees use the account to show off the fun people are having at the bar in real time, thus encouraging those who see Level One’s Snapchat story to consider heading to the bar, as they see these snaps. We also hope to increase Level One’s social media presence on its existing platforms with continued use of media in posts, an increased awareness of what types of posts perform best, and a strategic use of analytics to understand what days and times could give our posts the most engagement and reach.