“You never think it will happen to you.” This mindset gives us the courage to take risks, but it can also prevent us from taking action. Organ donation is a tough subject to approach, but what if we changed that? What if audiences of Donate Life knew exactly why organ donation was important and how they could help? Thanks to social media, it is now easier than ever to get a message out. We believe that Donate Life can achieve this by utilizing the existing channels of Twitter and Facebook and expanding its messaging to Snapchat.
Team Donate Life from left — Hannah Bortz, Emily Barber, Kiley Landusky, Ellie Halter
Audiences of Donate Life span all age groups, but social media would allow for targeting of certain demographics. The combined advantages of each channel – Facebook’s storytelling, Snapchat’s personal touch, and Twitter’s condensed updates and widespread reach – provide the perfect combination for a successful campaign. Donate Life already has proven its success on Facebook and Twitter through storytelling and emotional messaging, but there is always room to improve. A campaign focused on raising the overall awareness of organ donation with an objective of increasing numbers of registered donors would result in better brand recognition, higher engagement and a difference in donor numbers.
If anyone knows how valuable life is, it’s the audiences of Donate Life. This campaign would relay the idea that organ donation is a basic human responsibility. It only takes a minute to register, but that minute can mean years of a healthy life to someone in need.
April 17, 2016 by Kif Leswing
Apple launched its first major customer service social media account, @AppleSupport, earlier this year, and it already has 282,000 Twitter followers.
One of the main people behind it is 22-year-old Tai Tran. Apple offered him a full-time job running social media before he even graduated. He’s been named to Forbes’ 30 under 30 list for marketing, and when he accepted a job at Apple, it was covered by Apple blogs.
Tai Tran, the 22-year-old behind Apple’s Twitter image credit: Business Insider
Tran is sharing his social media expertise with undergraduates at the Haas School of Business at UC Berkeley, where he’s teaching two classes for course credit, and he puts most of his course materials online.
Here are some highlights:
Full article available via Business Insider at http://www.businessinsider.com/apple-tai-tran-on-social-media-marketing-2016-4
Our March Madness campaign for Donate Life will focus on raising money through the use of emojis. Participants can join the conversation by using the hashtag #DribbletoDonate and adding the basketball emoji to their tweet. For each basketball in the tweet, the participant pledges to donate $1 to Donate Life. Participants will then be encouraged to challenge their friends to donate, following the competitive nature of March Madness. Every time a consumer tweets, they will get an automated reply from Donate Life leading them to a web form to donate, pre-filled with their information and donation amount.
Ellie has pledged to donate $4 and challenged three of her friends to donate, too!
Our campaign will also target the use of influencers such as LeBron James and Steph Curry. Their participation will encourage fans and followers to partake and donate to Donate Life.
Consumers will engage with this because it’s a fun, easy way to make a difference. Influencers will help to spread the word. March Madness condones a competitive spirit, and our campaign plays off of that.