By Jasmine Grillmeier, Liz Sanz, Shyann Williams
The Boutique Truck is Columbus, Ohio’s first mobile fashion truck specializing in trendy and cute clothing. The truck travels around different areas of Columbus and the surrounding Ohio areas to set up shop and host parties. They have a decent social media presence currently, but their presence could be improved. In this report, we will provide a detailed campaign proposal that is aimed to increase foot traffic to The Boutique Truck at its daily locations as well as improving their social media presence and reach.
Team Boutique Truck from left — Liz Sanz, Shyann Williams, Jasmine Grillmeier
The campaign we will be proposing in this document will be the #FindTheTruck #FindAFriend campaign. This campaign will include both hashtags and three social media outlets including Facebook, Instagram, and Snapchat. The Boutique Truck is already present on Facebook and Instagram, but slightly inconsistent with posting. This campaign will level out the consistency of posts and will create a new presence on Snapchat for the brand. The #FindTheTruck #FindAFriend campaign will encourage followers to post their own pictures in order to receive a discount at The Boutique Truck’s stop, which will be explained in more detail in the strategies and tactics portions of this plan.
The #FindTheTruck #FindAFriend campaign will rely heavily on user generated content in order to increase The Boutique Truck’s reach on social media. This campaign also has the ability to reach a new audience by adding Snapchat to the mix. All three of these social media platforms will be relatively easy to evaluate when looking at the results. We believe that if The Boutique Truck follows this campaign precisely, they will not only increase foot traffic at the shop, but will also widely expand their reach on social media, ultimately leading to a more successful business.
By Lily Herman
I freely admit it: I’m a Twitter fiend. I really do spend all day, every day on the platform—and I’m OK with that.
Before you get all “stupid Millennial, too much time on the internet” on me, there’s a huge advantage to spending a large chunk of my life on the web: I’ve stumbled upon an amazing number of great career and job search resources over the years that’ve really helped me push my career forward. And, lucky for you, I’m spreading the wealth and sharing 75 of my favorites below.
Since there’s a lot to go through here, I split up this list into five categories: career, job search, productivity and self-betterment, personal finance, and business and news. Whether you check out every suggestion on the list, skip around a bit, or only follow a handful of these accounts, you’re bound to find something that will make your life a little easier. And, bonus, if you do love all the suggestions, you can follow the Twitter lists included in each section.
Read full article via The Muse at https://www.themuse.com/advice/the-75-best-twitter-accounts-to-follow-for-your-career
A mock-up of our brand’s personal ad
For our final Quickfire Challenge, our team was tasked with the challenge of creating a personal ad as if the brand were looking for meetup with its ideal target consumer. When attacking this challenge we sat down and analyzed who we thought our brand was. We know The Boutique Truck to be friendly and very personable to its already existing fanbase. With that in mind we decided our brand would most likely be looking for a friend, especially since the truck is new to the Columbus area. Ultimately, The Boutique Truck prides itself on being unique and trendy, so what better way to gain a new fashion-forward friend than to go on shopping trip around the city? We decided this would showcase the friendly and outgoing personality of the brand, and foster the ideology to always be seeking new trends and new places to shop, which fits both the brand’s and consumer’s values.
There weren’t many challenges our team faced during this challenge in terms of coming up with the idea; however, we had to have a long discussion on where we were going to place the personal ad. We ultimately decided that a general post on Facebook in a Columbus-based fashion page would fit this demographic the best, as well as, seemed the most appropriate given the desired meetup. In addition, we discussed how this location (on a Facebook page) would be the route we would take if we were trying to find a gal pal in the area.
This Quickfire Challenge will improve our team’s campaign planning because it allowed us to dig deeper into understanding the brand, as well as the consumer. By personifying our brand and consumer we had to really look into the personality and behavior, which will in turn help us when developing future campaigns.
By Jasmine Grillmeier, Liz Sanz, Shyann Williams
The Boutique Truck is a mobile fashion truck based in Columbus.To promote their party service we propose jumping into the March Madness conversation with a campaign surrounding the idea of being part of a team. You don’t have to play basketball to be part of a team – your team can simply be those who surround and support you. Our campaign will encourage participants to share photos of their “team” using the hashtag #MyTeamIs and state what makes their “team” special. During the campaign we will remind participants that they can get their team together by requesting a party with The Boutique Truck. This campaign will be Instagram specific, as this platform has the biggest following. Engagement will be measured by monitoring the hashtag and asking “How did you hear about this?” as new party requests come in
Why we chose the campaign
Our brand is big on bringing together groups of people to have a good time. To foster this brand value we chose to connect The Boutique Truck to March Madness through the idea of showing love for your personal “team”.
Why it will be successful
This campaign will give friends a chance to bond over our hashtag and show appreciation, which may bring our company to mind for the next time they want to get their “team” together.