After a thorough analysis, it is clear that COSI’s social media presence needs improving as a whole. We decided it was necessary to restructure the initial objective of the analysis from increasing awareness of one event, Up All Night, to increasing the awareness of all events at COSI. We plan to do this multiple different ways, such as promoting and broadcasting events more effectively by using social media.
Overall Objective: Increase awareness of COSI’s events by 30% within 3 months by measuring engagement of event-related posts on Instagram, Twitter, and Snapchat.
Our proposal has multiple stages that we believe will achieve, even surpass, the overall objective. First, Twitter will be a live feed of all events taking place at COSI. These posts will also include polls, competitions, and other ways for users to engage with the brand. Second, Instagram will be efficiently utilized, mostly focusing on the use of video. We want the user to see all the fun taking place at COSI and feel like he or she is missing out. Third, Snapchat will be incorporated as a behind-the-scenes view of what happens at COSI’s events and increase event awareness.
To support these three stages, we have built out a three month comprehensive social media posting calendar. Each platform will support one another, whether it is posting a snap story on Instagram or an Instagram posts that redirects the user to Twitter to vote on a poll.
We would like to thank you for the opportunity to analyze and compose a social media campaign for COSI. We appreciate all of your time and consideration. If you have any questions regarding the information in this proposal, please feel free to contact us at your convenience.
Katherine Abbott, ka099711(at)ohio.edu
Jonah Ort, jo206011(at)ohio.edu
Scott Moore, sm490613(at)ohio.edu