Ohio University Strategic Social Media

Crowdsourced Learning Lab #ouj4530

Category: Burt’s Bees

Burt’s Bees Social Media Campaign Proposal

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Burt’s Bees

Executive Summary

This (proposal) will begin with the describing the background of Burt’s Bees and who its competitors are. From there we have analyzed its top current social media channels. Burt’s Bees is a leader in social media for the natural personal care products industry. With a strong following on Facebook and Twitter, it has connected with consumers in a witty and original way. The online presence of Burt’s Bees encompasses what the company stands for. Burt’s Bees operates with five social media platforms: Facebook, Twitter, Pinterest, YouTube, and Google+. While some are stronger than others, it has multiple platforms for users to connect to the brand on.

Burt’s Bee’s largest competitors include Tom’s of Maine, Aveeno, BareMinerals and Kiss My Face. These competitors all promote its brand through social media platforms as well. Burt’s Bees has two primary channels in which they market its brand to the public. Burt’s Bees could expand its social media channels by adding to a platform called Bubblews. Expanding the online presence to Bubblews would allow for Burt’s Bees customers to engage with the other customers and to produce their own user-generated content pertaining to Burt’s Bees products.

Using what we know about its current social media, we have designed a whole social media campaign for Burt’s Bee Baby Bee’s products. The second portion of the paper will give indepth detail into the summer campaign we have created to increase the sales of its Baby Bee products. The campaign utilizes Twitter, Facebook and Bubblews in order to reach its customers in a variety of platforms. The campaign will run for 3 months from June 1 to August 31. The overall goal is increase sales of Baby Bee products by 10% by August 31, 2015. We have outlined a full campaign that will help us achieve this goal for Burt’s Bees.

Elicia G., Rachael P. & Carly G. present their final pitch for Burt's Bees

Elicia G., Rachael P. & Carly G. present their final pitch for Burt’s Bees

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Burt’s Bees

Quickfire Challenge: Tapping Trending Topics in Social Conversation

 

Elicia Gibson, Rachael Pottner and Carly Graman present their Tapping Trends pitch for Burt's Bees

Elicia Gibson, Rachael Pottner and Carly Graman present their Tapping Trends pitch for Burt’s Bees

 

Burt's Bees Slide 1

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