Ohio University Strategic Social Media

Crowdsourced Learning Lab #ouj4530

Category: ModCloth

ModCloth Social Media Campaign Proposal

JOUR4530_SMCampaignProposal_Spring15_ModCloth_1 JOUR4530_SMCampaignProposal_Spring15_ModCloth_2 JOUR4530_SMCampaignProposal_Spring15_ModCloth_3 JOUR4530_SMCampaignProposal_Spring15_ModCloth_4 JOUR4530_SMCampaignProposal_Spring15_ModCloth_5 JOUR4530_SMCampaignProposal_Spring15_ModCloth_6 JOUR4530_SMCampaignProposal_Spring15_ModCloth_7 JOUR4530_SMCampaignProposal_Spring15_ModCloth_8 JOUR4530_SMCampaignProposal_Spring15_ModCloth_9 JOUR4530_SMCampaignProposal_Spring15_ModCloth_10 JOUR4530_SMCampaignProposal_Spring15_ModCloth_11 JOUR4530_SMCampaignProposal_Spring15_ModCloth_12 JOUR4530_SMCampaignProposal_Spring15_ModCloth_13 JOUR4530_SMCampaignProposal_Spring15_ModCloth_14 JOUR4530_SMCampaignProposal_Spring15_ModCloth_15 JOUR4530_SMCampaignProposal_Spring15_ModCloth_16 JOUR4530_SMCampaignProposal_Spring15_ModCloth_17 JOUR4530_SMCampaignProposal_Spring15_ModCloth_19 JOUR4530_SMCampaignProposal_Spring15_ModCloth_20 JOUR4530_SMCampaignProposal_Spring15_ModCloth_21 JOUR4530_SMCampaignProposal_Spring15_ModCloth_22 JOUR4530_SMCampaignProposal_Spring15_ModCloth_23 JOUR4530_SMCampaignProposal_Spring15_ModCloth_24 JOUR4530_SMCampaignProposal_Spring15_ModCloth_25 JOUR4530_SMCampaignProposal_Spring15_ModCloth_26 JOUR4530_SMCampaignProposal_Spring15_ModCloth_27 JOUR4530_SMCampaignProposal_Spring15_ModCloth_28 JOUR4530_SMCampaignProposal_Spring15_ModCloth_29 JOUR4530_SMCampaignProposal_Spring15_ModCloth_30 JOUR4530_SMCampaignProposal_Spring15_ModCloth_31 JOUR4530_SMCampaignProposal_Spring15_ModCloth_32 JOUR4530_SMCampaignProposal_Spring15_ModCloth_33 JOUR4530_SMCampaignProposal_Spring15_ModCloth_34 JOUR4530_SMCampaignProposal_Spring15_ModCloth_35 JOUR4530_SMCampaignProposal_Spring15_ModCloth_36 JOUR4530_SMCampaignProposal_Spring15_ModCloth_37 JOUR4530_SMCampaignProposal_Spring15_ModCloth_38 JOUR4530_SMCampaignProposal_Spring15_ModCloth_39 JOUR4530_SMCampaignProposal_Spring15_ModCloth_40 JOUR4530_SMCampaignProposal_Spring15_ModCloth_41 JOUR4530_SMCampaignProposal_Spring15_ModCloth_42 JOUR4530_SMCampaignProposal_Spring15_ModCloth_43 JOUR4530_SMCampaignProposal_Spring15_ModCloth_44

ModCloth

Executive Summary

ModCloth, an online-based store, is a brand that has a young, quirky feel to it. Based solely online, ModCloth has a massive already existing presence on social media platforms such as Twitter and Instagram. We want to expand on that presence by revamping Modcloth’s already present Wanelo account. With a decently large following on Wanelo it would be a great way for Modcloth to increase sales and awareness of the brand. Our plan is to launch a social media campaign using Instagram, Twitter, and Wanelo called #RoomoftheWeek. The campaign will span over three months with an overall goal to increase ModCloth’s sales by 30%, which would be 10% per month of the campaign.

Instagram is going to be where the posts of the #RoomoftheWeek will be featured. The #RoomoftheWeek campaign encourages customers to go to ModCloth and make purchases from the “Home & Gifts” tab by featuring the items present in the #RoomoftheWeek posts as 20% off the original price. Instagram will also be used to increase ModCloth website visits by 10% by featuring a unique link to the ModCloth website in the ModCloth’s Instagram’s bio.

Twitter will be used to create overall awareness of the “Home & Gifts” tab by 10%. With Twitter it is easy to share information with numerous people at once, and retweeting helps to fuel the spread of messages. By using Twitter to make people aware of ModCloth’s #RoomoftheWeek campaign we will be able to draw in new shoppers to ModCloth, therefore increasing sales and the conversation about ModCloth.

Even though ModCloth already has a Wanelo page, Wanelo will be a new platform being introduced to ModCloth because of the lack of the pages current neglect. Wanelo is a key platform in the campaign because towards the end of the campaign there will be a contest where shoppers will create their own #RoomoftheWeek board on Wanelo with a chance to win a $50 gift card to ModCloth. This campaign will increase sales overall by 30% in three months with the help of Instagram, Twitter and Wanelo.

Gina R., Caroline W. & Olivia U. present their final pitch for ModCloth

Gina R., Caroline W. & Olivia U. present their final pitch for ModCloth.

JOUR4530 Final Pitch ModCloth Page 1 JOUR4530 Final Pitch ModCloth Page 2 JOUR4530 Final Pitch ModCloth Page 3 JOUR4530 Final Pitch ModCloth Page 4 JOUR4530 Final Pitch ModCloth Page 5 JOUR4530 Final Pitch ModCloth Page 6 JOUR4530 Final Pitch ModCloth Page 7 JOUR4530 Final Pitch ModCloth Page 8 JOUR4530 Final Pitch ModCloth Page 9 JOUR4530 Final Pitch ModCloth Page 10 JOUR4530 Final Pitch ModCloth Page 11 JOUR4530 Final Pitch ModCloth Page 12 JOUR4530 Final Pitch ModCloth Page 13 JOUR4530 Final Pitch ModCloth Page 14

ModCloth

Quickfire Challenge: Tapping Trending Topics in Social Conversation

 

Gina Rossi, Caroline Wahl and Olivia Usitalo present their Tapping Trends pitch for ModCloth

Gina Rossi, Caroline Wahl and Olivia Usitalo present their Tapping Trends pitch for ModCloth

QuickfireChallenge_ModCloth1 QuickfireChallenge_ModCloth2 QuickfireChallenge_ModCloth3 QuickfireChallenge_ModCloth4 QuickfireChallenge_ModCloth5 QuickfireChallenge_ModCloth6