Ohio University Strategic Social Media

Crowdsourced Learning Lab #ouj4530

Category: Spring 2015 (page 2 of 3)

Burt’s Bees

Executive Summary

This (proposal) will begin with the describing the background of Burt’s Bees and who its competitors are. From there we have analyzed its top current social media channels. Burt’s Bees is a leader in social media for the natural personal care products industry. With a strong following on Facebook and Twitter, it has connected with consumers in a witty and original way. The online presence of Burt’s Bees encompasses what the company stands for. Burt’s Bees operates with five social media platforms: Facebook, Twitter, Pinterest, YouTube, and Google+. While some are stronger than others, it has multiple platforms for users to connect to the brand on.

Burt’s Bee’s largest competitors include Tom’s of Maine, Aveeno, BareMinerals and Kiss My Face. These competitors all promote its brand through social media platforms as well. Burt’s Bees has two primary channels in which they market its brand to the public. Burt’s Bees could expand its social media channels by adding to a platform called Bubblews. Expanding the online presence to Bubblews would allow for Burt’s Bees customers to engage with the other customers and to produce their own user-generated content pertaining to Burt’s Bees products.

Using what we know about its current social media, we have designed a whole social media campaign for Burt’s Bee Baby Bee’s products. The second portion of the paper will give indepth detail into the summer campaign we have created to increase the sales of its Baby Bee products. The campaign utilizes Twitter, Facebook and Bubblews in order to reach its customers in a variety of platforms. The campaign will run for 3 months from June 1 to August 31. The overall goal is increase sales of Baby Bee products by 10% by August 31, 2015. We have outlined a full campaign that will help us achieve this goal for Burt’s Bees.

Elicia G., Rachael P. & Carly G. present their final pitch for Burt's Bees

Elicia G., Rachael P. & Carly G. present their final pitch for Burt’s Bees

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Appalachian Hell Betties

Executive Summary

Our priority and main goal is to recruit new members for the Appalachian Hell Betties roller derby team. This goal is going to be obtained over a three-month timeline. This promotion will start in November, just three months shy of their 2016 season in February. Specifically, we want to recruit three members for our 2015/2016 roster. We chose the number three because the sport of roller derby only has about 12 players on a team and this is a good and safe number to work with. A lot of these women have families and full time jobs, so we were cautious about how many girls we wanted to add to the team. We are going to campaign and promote the Hell Betties through three social media platforms. These include: Facebook, Twitter and Instagram. This is important for us to be successful over these social media sites because we are trying to cause awareness for the Hell Betties around the Athens community. Within each social media site, we are setting specific goals to reach over our three-month campaign.  We plan on hosting “open skate” at the Hell Betties home base so women have the opportunity to come out and skate around with current members. They are also encouraged to bring friends to try out the sport as well. Along with recruiting new players, we also want to create awareness in the Athens and surrounding communities. Roller derby is a powerful and competitive sport, and the Appalachian Hell Betties are here to entertain and promote women empowerment in the Athens County.

Lauren R., Anna V. & Amanda R. present their final pitch for the Appalachian Hell Betties

Lauren R., Anna V. & Amanda R. present their final pitch for the Appalachian Hell Betties.

JOUR4530 Final Pitch Appalachian Hell Betties Page 1 JOUR4530 Final Pitch Appalachian Hell Betties Page 2 JOUR4530 Final Pitch Appalachian Hell Betties Page 3 JOUR4530 Final Pitch Appalachian Hell Betties Page 4 JOUR4530 Final Pitch Appalachian Hell Betties Page 5 JOUR4530 Final Pitch Appalachian Hell Betties Page 6 JOUR4530 Final Pitch Appalachian Hell Betties Page 7 JOUR4530 Final Pitch Appalachian Hell Betties Page 8 JOUR4530 Final Pitch Appalachian Hell Betties Page 9 JOUR4530 Final Pitch Appalachian Hell Betties Page 10 JOUR4530 Final Pitch Appalachian Hell Betties Page 11 JOUR4530 Final Pitch Appalachian Hell Betties Page 12 JOUR4530 Final Pitch Appalachian Hell Betties Page 13

Appalachian Hell Betties

Quickfire Challenge: Tapping Trending Topics in Social Conversation

 

 

Anna Vassalotti, Amanda Roberts and Lauren Coulson Reed present their Tapping Trends pitch for the Appalachian Hell Betties

Anna Vassalotti, Amanda Roberts and Lauren Coulson Reed present their Tapping Trends pitch for the Appalachian Hell Betties

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Dress for Success Columbus

Quickfire Challenge: Tapping Trending Topics in Social Conversation

 

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