Our team had a pretty easy process in discovering a persona for our brand, COSi. A theme we have used in the past was recurrent in this sense, and that’s embracing the nerd in you. We figured we’d keep this personality in our persona as well as our persona’s perfect match,
The struggles we came across in making our personal ad was establishing the best possible partner for our persona. This was because we were looking as our brand’s perfect match is their also perfect consumer as well as tie that around a couple who would enjoy their time at COSi. Getting to work we found ourselves short of inspiration until we finally started looking at it as we have throughout our other quickfire challenges; by embracing the nerd in ourselves!
As COSi is a science museum with so much to discover we established our brand’s persona interests towards that. As for its soul mate, well same thing! Must be willing to learn, driving distance (to COSi) and a desire to learn new things!
We feel this will help improve our campaigns campaign planning as it’s getting us acclimated to our Brand’s digital presence. This will help us prepare and come up with various accolades, prizes and more. We as a team feel like we are getting closer and closer to knowing exactly how to market our brand’s presence and what exactly it has to offer.
It is that time of year again where March Madness is in full effect. What better way to celebrate March Madness than by getting COSI involved? Previously, COSI’s Up All Night, #CocktailsAtCOSI, was all about adult fun, science activities, and of course some alcohol. This time around, COSI is putting a twist on their Up All Night event with the help of March Madness.
#MakeBasketballNerdy is a campaign that will take place on Twitter and Pinterest. The “madness” behind it all is sharing science related basketball memes, pictures, and videos, like the example on the left. Audience members can create and share these images through Twitter that use #MakeBasketballNerdy. COSI will retweet the best submissions and feature them at their March Madness Up All Night event. These submissions will also be on a Pinterest board so they can be referred back to for years to come.
We think this will be successful because it encourages conversation on Twitter. Twitter is also very easy to share posts with others. The campaign encourages the tweeting of user-generated content with a scientific twist and it connects scientific basketball fans who may enjoy the metrics of the game. This ties into COSI’s after dark because the campaign will run leading up to the National Championship on April 4th. COSI will do a showing of the National Championship and have a live feed of the top user-generated content. What better way to get your nerd on than in basketball? If Doc Brown can go for 3, so can you!
COSI’s “Up All Night” events are overnight museum lock-ins for adults. They’re a lot like children’s events… but with a lot more alcohol involved. We wanted to take advantage of this important differentiating factor with the #CocktailsAtCOSI campaign. And why not start on St. Patrick’s Day?
The idea is simple: COSI fans aged 21-and-up can submit an idea for their own cocktail with a scientific theme. The winner of the contest gets their drink featured at the next “Up All Night” event and receives free tickets. The drink will be colored neon green and have a four leaf clover garnish. COSI’s social media platforms will promote the user-generated cocktail with the winner’s name attached.
We chose this idea because it’s a fun way for adults to show off their creativity and geekiness. We think the campaign will be successful because people love to have their voices heard. Having your name associated with a fun, science-themed cocktail is an exciting prospect. Plus, the free tickets can’t hurt.