Ohio University Strategic Social Media

Crowdsourced Learning Lab #ouj4530

Category: Class News

Hannah Bortz reveals Instagram superpowers in story for The Post

Social Media platforms such as Instagram and Vine can create a new kind of fame for users

Alex Darus | For The Post

On average, Hannah Bortz posts on Instagram every other day and usually receives about 500 likes per post. Her highest-liked post received close to 2,000 likes and she currently has more than 14,000 followers.

After interning with Chubbies Shorts this past summer in San Francisco, Bortz, a senior studying specialized studies with a concentration in journalism, communication studies and recreation, said she received a large influx of followers.

“I think with any form of sudden notoriety, sudden celebrity, it’s bound to cause a person some kind of psychological adjustment,” Karen Riggs, coordinator of the Scripps College social media certificate, said. “Sometimes that has to do with an unrealistic bump in self esteem. Sometimes it’s validation that might be well deserved and earned.”

However, when it comes to the way celebrities are created through social media, Riggs, who is also a professor in School of Media Arts and Studies, compares it to a roman candle.

“It is fame that can come quickly and go quickly,” Riggs said. “There’s a pressure there that people feel internally to keep up that fame, generally speaking.”

Mark Dohner, who spent three years in Athens studying journalism and is graduating in the spring after finishing classes online, began making videos of parties and fests when he attended OU. While attending OU, he met his current roommate, Logan Paul, a famous Vine star who also attended OU.

“I can attribute most of my following to other people,” Dohner said. “Making fest videos was the first time I ever picked up a camera and edited it. I kind of have a knack for it.”

Dohner has more than 45,000 followers on Instagram and more than 8 million vine loops. He also has more than 5,000 subscribers on YouTube.

Read the full story via The Post Athens at http://m.thepostathens.com/culture/social-media-platforms-such-as-instagram-and-vine-can-create/article_5ea1139c-002c-11e6-a0a1-ab5fce438f2e.html?mode=jqm

 

George Takei Award for Social Media Self-Promotion

The George Takei Award for Social Media Self-Promotion recognizes the student who received the most views on any one piece of content they published to the Strategic Social Media class blog.

Congratulations to Betsy N. for winning the George Takei Award for “From Banking to Branding: Bates Tells All,” with 127 page views.

Congratulations also go to Gina R. (honorable mention) for her published interview “Growing Up on the Forefront of Social Media: Carissa Rossi Gives Her Expertise on All Things Digital,” with 90 page views.

Gina R. and Betsy N. with their George Takei Awards

Gina R. and Betsy N. with their George Takei Awards

Top Pitch- Social Media Campaign Proposal Final Project

Congratulations to Gina R., Olivia U. and Caroline W. on their Top Pitch for ModCloth!

 

Caroline W., Gina R. and Olivia U. with their Top Pitch Award.

Caroline W., Gina R. and Olivia U. with their Top Pitch Award.

Gina R., Caroline W. & Olivia U. present their final pitch for ModCloth

Gina R., Caroline W. & Olivia U. present their final pitch for ModCloth

JOUR4530 Final Pitch ModCloth Page 1 JOUR4530 Final Pitch ModCloth Page 2 JOUR4530 Final Pitch ModCloth Page 3 JOUR4530 Final Pitch ModCloth Page 4 JOUR4530 Final Pitch ModCloth Page 5 JOUR4530 Final Pitch ModCloth Page 6 JOUR4530 Final Pitch ModCloth Page 7 JOUR4530 Final Pitch ModCloth Page 8 JOUR4530 Final Pitch ModCloth Page 9 JOUR4530 Final Pitch ModCloth Page 10 JOUR4530 Final Pitch ModCloth Page 11 JOUR4530 Final Pitch ModCloth Page 12 JOUR4530 Final Pitch ModCloth Page 13 JOUR4530 Final Pitch ModCloth Page 14

Top Pitch- GhOST+E Quickfire Challenge

Congratulations to Elicia G., Carly G. and Rachael P. on their Top Pitch for Burt’s Bees!

 

Rachael P. Elicia G. and Carly G. present their GhOST+E pitch for Burt's Bees

Rachael P. Elicia G. and Carly G. present their GhOST+E pitch for Burt’s Bees

JOUR4530_QuickfireChallenge_GhOST+E_BurtsBees_1 JOUR4530_QuickfireChallenge_GhOST+E_BurtsBees_2 JOUR4530_QuickfireChallenge_GhOST+E_BurtsBees_3 JOUR4530_QuickfireChallenge_GhOST+E_BurtsBees_4 Quickfire Challenge GhOST+E Burt's Bees

Top Pitch- Tapping Trends (#TheDress) Quickfire Challenge

Congratulations to Lauren R., Amanda R. and Anna V. on their Top Pitch for the Appalachian Hell Betties!

 

Anna Vassalotti, Amanda Roberts and Lauren Coulson Reed present their Tapping Trends pitch for the Appalachian Hell Betties

Anna Vassalotti, Amanda Roberts and Lauren Coulson Reed present their Tapping Trends pitch for the Appalachian Hell Betties

QuickfireChallenge_HellBetties1 QuickfireChallenge_HellBetties2 QuickfireChallenge_HellBetties3 QuickfireChallenge_HellBetties4

Top Pitch- User-Generated Content Quickfire Challenge

Congratulations to Lauren R., Jenna F. and Katie T. on their Top Pitch for the Athens Farmers Market!

 

Keep Your Love Fresh

by Lauren Reed, Jenna Finer and Katie Trombetti

Utilize the Athens Farmers Market’s current Facebook page to promote two different approaches to increase Valentine’s Day revenue and social media engagement.

  1. Get Personal (Think ‘Humans of New York’): Speak to/ photograph shoppers during the month prior to Valentine’s Day asking what they plan on cooking with what they are buying. Post photo of interaction featuring a description and recipe suggestion for item being purchased.
  2. Mockup of Facebook post for "Keep Your Love Fresh" campaign

    Mockup of Facebook post for “Keep Your Love Fresh” campaign

    Advertise the benefits:
    — “Keep Your Love Fresh” campaign will offer at $30 voucher to the Athens Farmers Market, and a bouquet of flowers, to a random selected individual who posts to their business’s Facebook page what they are cooking for the holiday, featuring an item sold at the market. All submissions will be entered into a drawing and one person will win on Valentine’s Day.

    — Post daily features of local food items sold at the market, link to their individual websites (Crumbs Bakery, Fluff Bakery, Blackberry Sage Farm, etc.)
    — Put fliers promoting the campaign at local bars, shops and restaurants around Athens. Since the campaign is temporary there is no time or advantage to creating a new social media presence through Twitter or other online networks.

Campaign success will be monitored by comparing sales from past year’s Valentine’s Day activity.

The campaign will be triumphant because of the trust and customer loyalty with the client. Since 2006 there has been a 180% increase in farmer market operations. Because Athens in so small, the Athens Farmers Market definitely provides an outlet for food for many people in the region.

Lauren Reed, Jenna Finer and Katie Trombetti making the Keep Love Fresh pitch

Lauren Reed, Jenna Finer and Katie Trombetti making the Keep Your Love Fresh pitch