Ohio University Strategic Social Media

Crowdsourced Learning Lab #ouj4530

Category: Student Awards

George Takei Award for Social Media Self-Promotion

The George Takei Award for Social Media Self-Promotion recognizes the student who received the most views on any one piece of content they published to the Strategic Social Media class blog.

Congratulations to Betsy N. for winning the George Takei Award for “From Banking to Branding: Bates Tells All,” with 127 page views.

Congratulations also go to Gina R. (honorable mention) for her published interview “Growing Up on the Forefront of Social Media: Carissa Rossi Gives Her Expertise on All Things Digital,” with 90 page views.

Gina R. and Betsy N. with their George Takei Awards

Gina R. and Betsy N. with their George Takei Awards

Top Pitch- Social Media Campaign Proposal Final Project

Congratulations to Gina R., Olivia U. and Caroline W. on their Top Pitch for ModCloth!

 

Caroline W., Gina R. and Olivia U. with their Top Pitch Award.

Caroline W., Gina R. and Olivia U. with their Top Pitch Award.

Gina R., Caroline W. & Olivia U. present their final pitch for ModCloth

Gina R., Caroline W. & Olivia U. present their final pitch for ModCloth

JOUR4530 Final Pitch ModCloth Page 1 JOUR4530 Final Pitch ModCloth Page 2 JOUR4530 Final Pitch ModCloth Page 3 JOUR4530 Final Pitch ModCloth Page 4 JOUR4530 Final Pitch ModCloth Page 5 JOUR4530 Final Pitch ModCloth Page 6 JOUR4530 Final Pitch ModCloth Page 7 JOUR4530 Final Pitch ModCloth Page 8 JOUR4530 Final Pitch ModCloth Page 9 JOUR4530 Final Pitch ModCloth Page 10 JOUR4530 Final Pitch ModCloth Page 11 JOUR4530 Final Pitch ModCloth Page 12 JOUR4530 Final Pitch ModCloth Page 13 JOUR4530 Final Pitch ModCloth Page 14

Top Pitch- GhOST+E Quickfire Challenge

Congratulations to Elicia G., Carly G. and Rachael P. on their Top Pitch for Burt’s Bees!

 

Rachael P. Elicia G. and Carly G. present their GhOST+E pitch for Burt's Bees

Rachael P. Elicia G. and Carly G. present their GhOST+E pitch for Burt’s Bees

JOUR4530_QuickfireChallenge_GhOST+E_BurtsBees_1 JOUR4530_QuickfireChallenge_GhOST+E_BurtsBees_2 JOUR4530_QuickfireChallenge_GhOST+E_BurtsBees_3 JOUR4530_QuickfireChallenge_GhOST+E_BurtsBees_4 Quickfire Challenge GhOST+E Burt's Bees

Top Pitch- Tapping Trends (#TheDress) Quickfire Challenge

Congratulations to Lauren R., Amanda R. and Anna V. on their Top Pitch for the Appalachian Hell Betties!

 

Anna Vassalotti, Amanda Roberts and Lauren Coulson Reed present their Tapping Trends pitch for the Appalachian Hell Betties

Anna Vassalotti, Amanda Roberts and Lauren Coulson Reed present their Tapping Trends pitch for the Appalachian Hell Betties

QuickfireChallenge_HellBetties1 QuickfireChallenge_HellBetties2 QuickfireChallenge_HellBetties3 QuickfireChallenge_HellBetties4

Top Pitch- User-Generated Content Quickfire Challenge

Congratulations to Lauren R., Jenna F. and Katie T. on their Top Pitch for the Athens Farmers Market!

 

Keep Your Love Fresh

by Lauren Reed, Jenna Finer and Katie Trombetti

Utilize the Athens Farmers Market’s current Facebook page to promote two different approaches to increase Valentine’s Day revenue and social media engagement.

  1. Get Personal (Think ‘Humans of New York’): Speak to/ photograph shoppers during the month prior to Valentine’s Day asking what they plan on cooking with what they are buying. Post photo of interaction featuring a description and recipe suggestion for item being purchased.
  2. Mockup of Facebook post for "Keep Your Love Fresh" campaign

    Mockup of Facebook post for “Keep Your Love Fresh” campaign

    Advertise the benefits:
    — “Keep Your Love Fresh” campaign will offer at $30 voucher to the Athens Farmers Market, and a bouquet of flowers, to a random selected individual who posts to their business’s Facebook page what they are cooking for the holiday, featuring an item sold at the market. All submissions will be entered into a drawing and one person will win on Valentine’s Day.

    — Post daily features of local food items sold at the market, link to their individual websites (Crumbs Bakery, Fluff Bakery, Blackberry Sage Farm, etc.)
    — Put fliers promoting the campaign at local bars, shops and restaurants around Athens. Since the campaign is temporary there is no time or advantage to creating a new social media presence through Twitter or other online networks.

Campaign success will be monitored by comparing sales from past year’s Valentine’s Day activity.

The campaign will be triumphant because of the trust and customer loyalty with the client. Since 2006 there has been a 180% increase in farmer market operations. Because Athens in so small, the Athens Farmers Market definitely provides an outlet for food for many people in the region.

Lauren Reed, Jenna Finer and Katie Trombetti making the Keep Love Fresh pitch

Lauren Reed, Jenna Finer and Katie Trombetti making the Keep Your Love Fresh pitch