I write about social and emerging media & technology.
If you have any doubt that social media is an absolute goldmine primed to be picked out of the ether like an apple off a tree, you need to invest the two or three minutes it will take to read this post.
Photo from www.ashop.com.au
The first thing you must realize is the notion that social doesn’t drive serious business impact and, let’s be clear, revenue-specific impact, is perpetuated by an industry rife with self-described gurus and smoke-and-mirror imposters who’ve never had to demonstrate ROI.
Stop listening to anyone who tells you that social media can’t generate revenue. What those people are really telling you is that they simply don’t know how.
It’s not rocket science. It’s social science — and there is an absolute, surefire, step-by-step path to success.
Ad dollars follow eyeballs, and these days they are on social.
The increase in social-ad spending is driven by this continuously growing reach, particularly on mobile, better analytics and targeting, and performance. The rise of programmatic social platforms has also fueled growth.
New data from BI Intelligence finds that US social-media ad spend will top $8.5 billion this year and reach nearly $14 billion in 2018, up from just $6.1 billion in 2013.
In the report and associated PowerPoint presentation, BI Intelligence looks at all the numbers and explores the drivers of social ad adoption.
Here are some of the key takeaways:
- Social-media advertising spend will grow rapidly through 2018. It’s up 40% this year and will top $8.5 billion, growing to nearly $14 billion in 2018, a five-year compound annual growth rate (CAGR) of 18%.
- Social media ad spend has reached the mobile-tipping point. Spending on mobile social-media ads, including mobile app-install ads, will surpass non-mobile spend by the end of this year in the US. In 2018, two-thirds of social-media ad spend will go to mobile, creating a $9.1 billion social-mobile market.
Full article available via Business Insider at http://www.businessinsider.com/social-media-advertising-industry-trends-2014-11
North Carolina forward Isaiah Hicks and his team will take on Syracuse in the Final Four. Photo Illustration: Yuliya Kim; Sources: Getty Images, Reese’s
Measurement company Origami Logic analyzed the social engagement of 55 March Madness-focused marketers—19 official NCAA sponsors and 36 nonsponsors. And heading into this weekend’s Final Four matchups, these are the top four brands: Reese’s, KFC, Lexus and Capital One.
Origami Logic found that those four companies really ramped up efforts this year to connect with consumers—compared with 2015—on Instagram and Twitter. The tech player examined those platforms as wells as Facebook, YouTube and Google+ from March 1 through March 30.
Below are three charts showing the social buzz around the NCAA Tournament, which began two weeks ago.
Full article available via AdWeek at http://www.adweek.com/news/technology/these-are-brands-slam-dunking-march-madness-social-media-170550.
The following information is from an article on Buzz Feed News in the Business section, “With Sales Sliding, McDonald’s Plans 24 Hours of “Joy” Around The World,” by Mariah Summers
I’m currently visiting Chicago, Illinois on the Public Relation Students Society of America (PRSSA) networking trip and was fortunate enough to visit McDonald’s brand new digital marketing headquarters. There I learned about this current campaign.
The “I’m Lovin’ It 24” campaign purpose is to show appreciation for loyal and supportive Mcdonald’s customers who consider themselves “global citizens.” There are 24 events on Tuesday that offer little bits of joy. Those who attend these events are encouraged to use the social media hastag #ImLovinIt.
Read the full article here:http://www.buzzfeed.com/mariahsummers/with-sales-sliding-mcdonalds-plans-24-hours-of-joy-around-th