By Morgan Lundquist, Cody Ferguson and Nick Stirsman
When personalizing the Cincinnati Beer Run, we pictured a very laid back, mid 20’s, male, who liked craft beer, social gatherings and is somewhat into fitness. When looking into what our personal ad was going to look like, we wanted it to look as if he was trying and looking for a good time for a nice friendly relationship. Our team came up with the idea for the personal ad when we started thinking about what we think the Cincinnati Beer Run may do as a human. It looks like he is trying and putting in a lot of effort (the running aspect of the race), however he is just doing the littlest he can and a lot of sarcasm to get as much attention as he can.
The challenges we faced when designing the personal ad was deciding whether or not we wanted to make this more of a friendly ad or a romance type of ad. Our brand is somewhat new to the area so we didn’t want him to look like the “meet up” with the consumer was to forced, rather people wanting to come to them. This quickfire challenge will improve our teams campaign planning because it humanized our brand to the point where we want to sign up for the race now and participate. It’s a fun and exciting time to be able to socialize with your friends while still feeling good about yourself while you exercise.
It is that time of year again where March Madness is in full effect. What better way to celebrate March Madness than by getting COSI involved? Previously, COSI’s Up All Night, #CocktailsAtCOSI, was all about adult fun, science activities, and of course some alcohol. This time around, COSI is putting a twist on their Up All Night event with the help of March Madness.
#MakeBasketballNerdy is a campaign that will take place on Twitter and Pinterest. The “madness” behind it all is sharing science related basketball memes, pictures, and videos, like the example on the left. Audience members can create and share these images through Twitter that use #MakeBasketballNerdy. COSI will retweet the best submissions and feature them at their March Madness Up All Night event. These submissions will also be on a Pinterest board so they can be referred back to for years to come.
We think this will be successful because it encourages conversation on Twitter. Twitter is also very easy to share posts with others. The campaign encourages the tweeting of user-generated content with a scientific twist and it connects scientific basketball fans who may enjoy the metrics of the game. This ties into COSI’s after dark because the campaign will run leading up to the National Championship on April 4th. COSI will do a showing of the National Championship and have a live feed of the top user-generated content. What better way to get your nerd on than in basketball? If Doc Brown can go for 3, so can you!
The Glenn Avenue Soap Company group came up with a fun and easy Instagram promotion to insert our brand into a trending topic. Our hope through this campaign is to begin to grow our Instagram following. We believe that we can use this platform to do some fun promotions, contests and customer interactions in the future, but before this can happen, we understand that our following must be bulked up a little first.
Our idea for this campaign is revolved around the simple idea of tagging a friend in an Instagram post. We made a cute graphic that combined the fun feel of basketball/March Madness with pictures of our soaps. Then, in the caption, we instructed our followers to tag a friend they’re watching March Madness with for a chance to win a private soap making session at our store.
We will track engagement in the simplest way: view following and performance before and after. We will track our followers at the beginning and the end, to see if we brought in any new people through this contest. Tracking engagement with the post can be done specifically through looking at the comments and likes that we garnered throughout the contest.
In our opinion, this will be successful because it’s simple. We’re not bombarding people with information, we’re asking our followers to tag their friends, which is a great organic way to bring in followers. Also, it’s so easy to enter this contest that has a great incentive. When things are easy people are more likely to engage, and we think that we are tapping in to this idea perfectly with our campaign.
In conclusion, we truly believe this is an easy, fun way for us to bring in some new followers on Instagram. The ease of this promotion for both us and our followers makes for a positive impact over all, and it is our hope that through all of this we will get some new customers into our store that may not have heard of us before this campaign.
By: Alyssa Das, Emily Peterson, Tyler Prich and Chelsea Williams
Our client is The Scioto Mile and for this March Madness quickfire challenge we have created Madness on the Mile. To go along with and promote The Scioto Mile’s Movies on The Mile we decided to stream the Final Four games of the NCAA basketball tournament on Saturday, April 2nd at our outdoor cinema venue. This venue is perfect for friends and families to come to watch the game, its atmosphere is great for people of all ages, and who doesn’t love to be outside on beautiful spring days?
We will post promotion for the event on all of our social media platforms to get the word out about the event leading up to it. A promotion post can be seen below.
promotion post for #MadnessOTM
For the social media aspect of this campaign we are encouraging followers to post photos of themselves in their March Madness gear with the hashtag #MadnessOTM and tag The Scioto Mile on Facebook, and the posts that show the most spirit will be shared on The Scioto Mile’s Facebook for their 11,000+ fans to see.
a #MadnessOTM post
#MadnessOTM is a good way to get people talking about the event and for fans to engage with us and each other on Facebook. It is an easy way to get user generated content from our fans, which we can share across all of our social media platforms. It is also a great way to get the word out and people talking about our summer Movies on the Mile series.
By Jasmine Grillmeier, Liz Sanz, Shyann Williams
The Boutique Truck is a mobile fashion truck based in Columbus.To promote their party service we propose jumping into the March Madness conversation with a campaign surrounding the idea of being part of a team. You don’t have to play basketball to be part of a team – your team can simply be those who surround and support you. Our campaign will encourage participants to share photos of their “team” using the hashtag #MyTeamIs and state what makes their “team” special. During the campaign we will remind participants that they can get their team together by requesting a party with The Boutique Truck. This campaign will be Instagram specific, as this platform has the biggest following. Engagement will be measured by monitoring the hashtag and asking “How did you hear about this?” as new party requests come in
Why we chose the campaign
Our brand is big on bringing together groups of people to have a good time. To foster this brand value we chose to connect The Boutique Truck to March Madness through the idea of showing love for your personal “team”.
Why it will be successful
This campaign will give friends a chance to bond over our hashtag and show appreciation, which may bring our company to mind for the next time they want to get their “team” together.
By: Jonathan Mackall, Anna Rudin, Kelsey Crowley, and Jacob Paul
March Madness for the NCAA is upon us! However, we have a different take on March Madness at Level One. As a team, we decided that we wanted to involve the gaming community by hosting weekly game tournaments at the bar that are set up bracket style. We felt this was a great idea because it’s fun for all ages, while still having a take on March Madness.
Mock post on Facebook
We would promote this campaign primarily on Facebook. To begin, Level One would promote the first Saturday and gain opinions on what game should be played first so there is consumer engagement. After the first Saturday is complete, we would take a picture of the winner and post it on our Facebook to promote the next week’s competition and so they have bragging rights. We can also then share the picture on twitter and tag their twitter handle in it.
This has the potential to be really successful because, typically, the gaming community is very competitive in nature, so why not have the incentive for bragging rights on all social media? They would play all the classics against each other like Mortal Kombat or Mario Kart projected on a large screen, but just one game per Saturday. It also encourages those who don’t want to play to just watch and cheer people on!
This kind of March Madness gets the community involved online and in person, can you ask for more?
Designing a campaign around March Madness, with our client being a food truck festival, was a task that seemed to be easier said than done. When the dust cleared, however, one thing stood out to our team, which was the conception of the bracket.
The bracket is an integral part of the March Madness craze. Each March, hundreds of thousands of people construct brackets of their favorite basketball teams competing in the NCAA bracket-style tournament. How can we bridge the bracket-style of a basketball tournament to that of a food truck festival? Easy- we let our consumers construct their own bracket through their social media engagements!
We constructed a bracket consisting of 16 iconic food trucks (although currently replaced by filler names) of the Great Westerville Food Truck Festival, and would have a face-off every other day during the month of March to determine which food truck was the most loved by our fans.
The voting process is simple. Each day, a face-off between two fan-favorite food trucks would be posted on our Instagram. Each image posted would feature two distinct food trucks, with instructions to vote for one by “liking” the image, and to vote for the other by “commenting” on the image. This voting process is one of the reasons why Instagram was chosen, as was the fact that Instagram is a social media channel that is constantly in the face of our consumers. This promotes consumer engagement through low-effort interactions.
Cast your likes and comments today!
March Madness Virtual Fashion Show
Credit Justin Gamble
During March Madness, Rag-O-Rama wantedto change up the game in the sports world by incorporating fashion into the competition filled month. During the month of March, we are going to be hosting a virtual fashion show via Twitter. We are going to promote this campaign through our Instagram and Facebook accounts as well as in the store, but keeping the competition and voting on Twitter. To keep Rag-O-Rama’s vintage and consignment shop feel, we are going to have each week be a different era of style. Consumers will be able to tweet their outfits that they styled at Rag-O-Rama to the twitter hashtag #MarchRagness. Rag-O-Rama will then tweet out the top two favorite outfits on their Twitter account that includes a poll so that people can vote on their favorite outfit. The person with the most votes will then move onto the next round, this is essentially set up like a bracket to incorporate the March Madness theme. As the weeks go on, there will be one winner at the end of the month. The winner gets to take home the outfits that they have styled themselves. This campaign is a fun way to get a different perspective of March Madness incorporated into the fashion world. People will be inclined to participate because of the free outfits, but also people are going to want to vote for their friends. We will be able to get a lot of foot traffic in the store the whole month of March, as well as lots of activity on our social media sites.