It is that time of year again where March Madness is in full effect. What better way to celebrate March Madness than by getting COSI involved? Previously, COSI’s Up All Night, #CocktailsAtCOSI, was all about adult fun, science activities, and of course some alcohol. This time around, COSI is putting a twist on their Up All Night event with the help of March Madness.
#MakeBasketballNerdy is a campaign that will take place on Twitter and Pinterest. The “madness” behind it all is sharing science related basketball memes, pictures, and videos, like the example on the left. Audience members can create and share these images through Twitter that use #MakeBasketballNerdy. COSI will retweet the best submissions and feature them at their March Madness Up All Night event. These submissions will also be on a Pinterest board so they can be referred back to for years to come.
We think this will be successful because it encourages conversation on Twitter. Twitter is also very easy to share posts with others. The campaign encourages the tweeting of user-generated content with a scientific twist and it connects scientific basketball fans who may enjoy the metrics of the game. This ties into COSI’s after dark because the campaign will run leading up to the National Championship on April 4th. COSI will do a showing of the National Championship and have a live feed of the top user-generated content. What better way to get your nerd on than in basketball? If Doc Brown can go for 3, so can you!
The Glenn Avenue Soap Company group came up with a fun and easy Instagram promotion to insert our brand into a trending topic. Our hope through this campaign is to begin to grow our Instagram following. We believe that we can use this platform to do some fun promotions, contests and customer interactions in the future, but before this can happen, we understand that our following must be bulked up a little first.
Our idea for this campaign is revolved around the simple idea of tagging a friend in an Instagram post. We made a cute graphic that combined the fun feel of basketball/March Madness with pictures of our soaps. Then, in the caption, we instructed our followers to tag a friend they’re watching March Madness with for a chance to win a private soap making session at our store.
We will track engagement in the simplest way: view following and performance before and after. We will track our followers at the beginning and the end, to see if we brought in any new people through this contest. Tracking engagement with the post can be done specifically through looking at the comments and likes that we garnered throughout the contest.
In our opinion, this will be successful because it’s simple. We’re not bombarding people with information, we’re asking our followers to tag their friends, which is a great organic way to bring in followers. Also, it’s so easy to enter this contest that has a great incentive. When things are easy people are more likely to engage, and we think that we are tapping in to this idea perfectly with our campaign.
In conclusion, we truly believe this is an easy, fun way for us to bring in some new followers on Instagram. The ease of this promotion for both us and our followers makes for a positive impact over all, and it is our hope that through all of this we will get some new customers into our store that may not have heard of us before this campaign.
By: Alyssa Das, Emily Peterson, Tyler Prich and Chelsea Williams
Our client is The Scioto Mile and for this March Madness quickfire challenge we have created Madness on the Mile. To go along with and promote The Scioto Mile’s Movies on The Mile we decided to stream the Final Four games of the NCAA basketball tournament on Saturday, April 2nd at our outdoor cinema venue. This venue is perfect for friends and families to come to watch the game, its atmosphere is great for people of all ages, and who doesn’t love to be outside on beautiful spring days?
We will post promotion for the event on all of our social media platforms to get the word out about the event leading up to it. A promotion post can be seen below.
promotion post for #MadnessOTM
For the social media aspect of this campaign we are encouraging followers to post photos of themselves in their March Madness gear with the hashtag #MadnessOTM and tag The Scioto Mile on Facebook, and the posts that show the most spirit will be shared on The Scioto Mile’s Facebook for their 11,000+ fans to see.
a #MadnessOTM post
#MadnessOTM is a good way to get people talking about the event and for fans to engage with us and each other on Facebook. It is an easy way to get user generated content from our fans, which we can share across all of our social media platforms. It is also a great way to get the word out and people talking about our summer Movies on the Mile series.
By Jasmine Grillmeier, Liz Sanz, Shyann Williams
The Boutique Truck is a mobile fashion truck based in Columbus.To promote their party service we propose jumping into the March Madness conversation with a campaign surrounding the idea of being part of a team. You don’t have to play basketball to be part of a team – your team can simply be those who surround and support you. Our campaign will encourage participants to share photos of their “team” using the hashtag #MyTeamIs and state what makes their “team” special. During the campaign we will remind participants that they can get their team together by requesting a party with The Boutique Truck. This campaign will be Instagram specific, as this platform has the biggest following. Engagement will be measured by monitoring the hashtag and asking “How did you hear about this?” as new party requests come in
Why we chose the campaign
Our brand is big on bringing together groups of people to have a good time. To foster this brand value we chose to connect The Boutique Truck to March Madness through the idea of showing love for your personal “team”.
Why it will be successful
This campaign will give friends a chance to bond over our hashtag and show appreciation, which may bring our company to mind for the next time they want to get their “team” together.
By: Jonathan Mackall, Anna Rudin, Kelsey Crowley, and Jacob Paul
March Madness for the NCAA is upon us! However, we have a different take on March Madness at Level One. As a team, we decided that we wanted to involve the gaming community by hosting weekly game tournaments at the bar that are set up bracket style. We felt this was a great idea because it’s fun for all ages, while still having a take on March Madness.
Mock post on Facebook
We would promote this campaign primarily on Facebook. To begin, Level One would promote the first Saturday and gain opinions on what game should be played first so there is consumer engagement. After the first Saturday is complete, we would take a picture of the winner and post it on our Facebook to promote the next week’s competition and so they have bragging rights. We can also then share the picture on twitter and tag their twitter handle in it.
This has the potential to be really successful because, typically, the gaming community is very competitive in nature, so why not have the incentive for bragging rights on all social media? They would play all the classics against each other like Mortal Kombat or Mario Kart projected on a large screen, but just one game per Saturday. It also encourages those who don’t want to play to just watch and cheer people on!
This kind of March Madness gets the community involved online and in person, can you ask for more?
March Madness Virtual Fashion Show
Credit Justin Gamble
During March Madness, Rag-O-Rama wantedto change up the game in the sports world by incorporating fashion into the competition filled month. During the month of March, we are going to be hosting a virtual fashion show via Twitter. We are going to promote this campaign through our Instagram and Facebook accounts as well as in the store, but keeping the competition and voting on Twitter. To keep Rag-O-Rama’s vintage and consignment shop feel, we are going to have each week be a different era of style. Consumers will be able to tweet their outfits that they styled at Rag-O-Rama to the twitter hashtag #MarchRagness. Rag-O-Rama will then tweet out the top two favorite outfits on their Twitter account that includes a poll so that people can vote on their favorite outfit. The person with the most votes will then move onto the next round, this is essentially set up like a bracket to incorporate the March Madness theme. As the weeks go on, there will be one winner at the end of the month. The winner gets to take home the outfits that they have styled themselves. This campaign is a fun way to get a different perspective of March Madness incorporated into the fashion world. People will be inclined to participate because of the free outfits, but also people are going to want to vote for their friends. We will be able to get a lot of foot traffic in the store the whole month of March, as well as lots of activity on our social media sites.
Beginning on March 23rd and ending on April 4th, Mukha Spa will be taking March Madness off the courts, and bringing the competition into the Spa; #MukhaMadness. On day one, we will be announcing eight different shades of lipstick for a new limited spring edition. Like a bracket, our followers will vote via Facebook poll every four days on their favorite shade. On March 27th, the top six shades will move to the next round. After another poll we will narrow it down to the top four shades on March 31st, and on April 4th, the winning shade will be announced.
The image represents our #MukhaMadness campaign launch.
We chose Facebook because it has the greatest amount of Mukha followers in comparison to our other social media platforms, and it also creates consumer engagement. The more likes and shares our posts receive, the the longer lifespan of the post. The most recent Facebook poll will also be linked to other Mukha social profiles, thus encouraging our followers to participate.
Our campaign will be successful because Facebook allows users to create polls with multiple responses and images. The winning shade will be based on the responses of our followers, and they will know they had a say in our spring lineup. If they have a favorite shade, they will hopefully feel inclined to vote and/or share the poll.
Join US Columbus is a subsidiary of Experience Columbus that promotes the Greater Columbus Tourism Ambassador (CTA) Program. This program allows Columbus residents to learn more about the region and attain necessary resources to promote tourism in Columbus. Our campaign would focus on those who have already completed the CTA program, and use the already formed community to draw in new visitors. For our Join US Columbus March Madness campaign, we created a CTA community Facebook page centered on March Madness in which community members are encouraged to post their NCAA March Madness brackets and discuss the games. This community page will encourage CTAs to participate in conversation and hopefully lead to a more intimate community that may encourage others to become CTAs.
We chose to target those who are already apart of the community of passionate Columbusites with CTAs who are also interested in basketball’s most important month in order to spark conversations and bond this unique community. The goal is to have this be such a success in creating a community that others hear about it and want to earn their CTA in order to be a member, as well. Facebook is the proper tool to create a home for such a specific community. Many groups that cannot always meet face-to-face create Facebook Pages to facilitate communication within specific communities and inspire mingle and bond over similar interests, which is why we believe it would be successful.
Our March Madness campaign for Donate Life will focus on raising money through the use of emojis. Participants can join the conversation by using the hashtag #DribbletoDonate and adding the basketball emoji to their tweet. For each basketball in the tweet, the participant pledges to donate $1 to Donate Life. Participants will then be encouraged to challenge their friends to donate, following the competitive nature of March Madness. Every time a consumer tweets, they will get an automated reply from Donate Life leading them to a web form to donate, pre-filled with their information and donation amount.
Ellie has pledged to donate $4 and challenged three of her friends to donate, too!
Our campaign will also target the use of influencers such as LeBron James and Steph Curry. Their participation will encourage fans and followers to partake and donate to Donate Life.
Consumers will engage with this because it’s a fun, easy way to make a difference. Influencers will help to spread the word. March Madness condones a competitive spirit, and our campaign plays off of that.