By Erin Pogue, Mira Kuhar and Kelsey Miller
Glenn Avenue Soap Company is a family owned, Columbus based business that makes handmade soaps and skincare products. To promote their beer soap for St. Patrick’s Day, we looked at what made the product special: the soap is crafted from local, Columbus-brewed beer. We wanted to play off their local theme by awarding their loyal, Facebook savvy customers with local prizes.
We would challenge their 328 Facebook followers to send a picture with a caption of how they incorporated their beer soap with their St. Patty’s Day to Glenn Avenue’s email. The soap company would then post the picture and caption organically. an example would be a beer mug full of soapy water, or washing your hands in a bar to signify bar soap.
The three photos with the most likes would receive prizes:
1st place: The Irish is an Attitude Package to Dublin, OH
2nd and 3rd place: Golden ticket (gift card) to a Columbus brewery of their choice OR a golden ticket to Glenn Avenue.
Why we chose this
We wanted to incorporate a Columbus feel to this campaign and loved the link of great beer and great soap. The campaign also challenges the followers to get creative!
Why it will be successful
They would form a good partnership with the breweries. The strategy is to cross-promote with the breweries and with the Dublin Convention and Visitors Bureau. This will be then more exposure through their social media.
By: Meredith Wylie, Justin Gamble, Sophia Borghese, Reagan Canaday
For this Quick fire challenge, our client is Rag-O-Rama a consignment shop located in Columbus, Ohio. In honor of St. Patrick’s Day, we are going to create a campaign that recognized the holiday as well as the Rag-O-Rama consignment business. We are going to produce a campaign that utilizes all of the social media accounts that they currently have while engaging their customers with a fun contest. The contest is going to be held on St. Patrick’s Day, March 17, where we want their customer to post pictures of St. Patrick Day gear that they had bought at Rag-O-Rama on Twitter. We also plan on advertising the contest the Monday before St. Patrick’s Day on the Facebook and Instagram account. In the post on Twitter from the contestant, we will have them include the hashtag #RagOLucky so that the other customers are able to see the post and vote on the outfit that they like the most.
The reason we picked this as our campaign was because we want to get people involved on their social media accounts. With using Twitter and the hashtag, this is easy for people to search the picture and vote.
This will be successful because this is related to a fun holiday and there is an incentive of $50 store credit. Participants will be interested to see what everyone else’s outfits look like to possibly get ideas for themselves!
By: Hannah Bortz, Kiley Landusky, Emily Barber and Ellie Halter
Our client, Donate Life America is a nonprofit organization that helps connect donors with individuals in need. We will create a St. Patrick’s day campaign to promote their organization. The campaign acknowledges registered organ donors and encourage non-registered organ donors to sign up by showing donors’ IDs, which indicate they are registered for organ donation. The campaign will encourage users to create user generated content with a picture and the hashtag #luckoflife.
It will also bring forward survivors to show us how they’re experiencing the #luckoflife after their transplant.
Why We Chose the Campaign
Many people feel that receiving an organ donation is ‘lucky.’ Our campaign plays on this emotion and connects the theme of St. Patrick’s Day to a bigger purpose.
Why it will be Successful
Organ donation is an emotional topic and will give people an opportunity to open up about their decision to selflessly give to others or their gratitude for receiving an organ donation.
For the User-Generated Content Quickfire Challenge, students proposed a campaign for the Athens Farmers Market to increase attendance during Valentine’s Day weekend. The Top Pitch is featured below.