Throughout the semester, students will complete a series of Quickfire Challenges to place their newly acquired knowledge into practice. Student teams are assigned to a client and are given a goal that must be met through the campaign. In addition, students must utilize a specific concept that they have learned in class. In the Quickfire Challenge, students only have 48 hours to design a campaign strategy and present it. Winners of the Quickfire Challenge receive a Top Pitch award and their campaign idea is showcased on the class blog.