Ohio University’s Strategic Social Media Crowdsourced Learning Lab was a great success for Spring 2015. Over the 15-week semester, students contributed more than 130 pieces of original content to the blog including Case Studies, Interviews, Quickfire Pitches, and Social Media Campaign Proposals. In addition, students produced a 12-week Twitter promotional campaign to build their blog audience. At the end of our experiential learning campaign, students gained more than 2,300 page views from 1,250 blog visitors across 26 countries.
It has been my honor to teach this talented group of Ohio University students. Stay tuned in Fall 2015 when a new group of students take over the blog.
Update (5/15/15): On May 14, a case study from our blog was picked up in an AdWeek article. As a result, our blog reach has expanded tremendously. In 24 hours, our blog was viewed by more than 1,500 visitors from 61 countries.
Quick Stats for Strategic Social Media Spring 2015
Blog Promotion Twitter Campaign
450+ Tweets using #ouj4530
533 Clickthroughs to Strategic Social Media Blog
Strategic Social Media Blog
1,250 Visitors from 26 Countries
2,300 Total Page Views
130+ pieces of original blog content including:
Burt’s Bees Baby Bee
Stefanie Spielman Fund Stefanie’s Champions Run/Walk
ModCloth Home & Gifts
Strategic Social Media Guest Speakers
Schuneman Symposium Guest Speakers